Chery South Africa is thrilled to announce its sponsorship of the Absa RUN YOUR CITY series, a premier 10 km road race series in South Africa. This partnership aligns two innovative brands, celebrating a commitment to health, community, and memorable experiences.
About the Absa RUN YOUR CITY Series
Since its inception in 2015, the Absa RUN YOUR CITY series has grown exponentially, becoming one of South Africa's most popular road race series. Created by Michael Meyer and the team at Stillwater Sports, the series has expanded beyond road running to include mountain biking, trail running, and women-only races, with sponsorships from brands like Savannah, THIRSTI, Fedhealth, and Totalsports.
Chery's Role in the Series
Chery's involvement in the RUN YOUR CITY series includes providing lead and logistical support vehicles and a prominent vehicle display for competitors and their friends and family at the registration stations and the start and finish lines.
"We were immediately impressed with the team at Stillwater Sports. They have a fresh outlook on outdoor events and believe in quality and professionalism, which are two of our core qualities at Chery South Africa," says Bianca van Staden, National Marketing and Brand Manager of Chery South Africa.
