The New TIGGO 7 Pro Max is built for all adventures with an advanced all-wheel drive system offering 6 intelligent driving modes: Eco, Normal, Sport, Snow, Muddy and Off-Road.

Arriving on South African shores, the New TIGGO 7 Pro Max takes already popular TIGGO 7 Pro range to a new level, offering drivers world class technology, all-wheel drive performance and an updated stand-out design.

The TIGGO 7 Pro range has already reached over 450 000 units sold globally in the past year alone – with more than 100 000 units attributable to the New TIGGO 7 Pro Max.

With the New TIGGO 7 Pro Max, Chery has once again proven its dedication to redefining the automotive landscape in South Africa.

A New Design That Will Turn Heads

Chery’s world class designers refused to settle for mere touch up when designing the New TIGGO 7 Pro Max. They demanded more than just increased performance and luxury; they crafted a unique visual style that would make the New TIGGO 7 Pro Max a true standout.

Adding to the exterior masterpiece is a bold, new grille boasting an intensely accentuated diamond pattern. Crafted from a dark gloss black polycarbonate weave, it’s embellished with chrome diamond-shaped highlights, fashioning an utterly distinctive and captivating front design.

But that’s not all. The lower sill and side intakes have undergone a transformation, resulting in a commanding, fierce road presence that’s bound to leave a lasting impression. While the new “Angel Wings” LED headlamps are an artful triumph of three-dimensional design.

The New TIGGO 7 Pro Max takes pride in its unique LED light-up sequence, both in the front and rear. As the sensors detect the key in hand, its LEDs lights perform a welcoming symphony, evoking a sense of grandeur and celebration every time the driver approaches the vehicle.

Visual upgrades extend to the 18-inch diamond-cut alloy wheels, with an elegant deep-dish pattern on the 2WD model and the all-wheel drive model flaunts an even larger 19-inch rim.

To top it off, the powered tailgate plays host to the inspiring vehicle-wide LED light strip, a hallmark of the TIGGO 7 Pro range. With such passionate attention to detail, Chery has truly outdone itself in making the New TIGGO 7 Pro Max an unforgettable SUV.

An Interior Masterclass

The New TIGGO 7 Pro Max is a true revolution in automotive design and technology, built to redefine the in-car experience, elevating every adventure the driver embarks on.

The cabin is illuminated in ambient light courtesy of a stepless LED light ring, which stretches from end-to-end, offering a spectrum of 64 captivating hues to create an immersive ambiance. The star of the dashboard is the 24.6-inch curved hyperboloid immersive screen that provides an ultra-high-definition display. This screen is the hub for information including climate controls, and a wealth of entertainment options, including wired and wireless Apple CarPlay and Android Auto, offering an advanced level of connectivity and convenience.

The control centre has been redesigned to provide a seamless and intuitive experience. With a short-travel, light-touch gear lever and a selection knob for swift changes in driving mode, the New TIGGO 7 Pro Max places control at your fingertips, allowing for a smooth and responsive all-wheel drive.

Luxury and comfort take centre stage with the inclusion of one-piece, perforated leather sport front seats, now equipped with electric adjustment for a personalised fit. While the premium 8-speaker SONY sound system offers an immersive auditory experience, ensuring you enjoy every moment of your journey.

Breathing fresh air has never been this satisfying, thanks to the enhanced air conditioning system, equipped with N95-level (pm 2.5) air purification capabilities. For the New TIGGO 7 Pro Max in Executive trim, the automatic quality control system (AQS) goes above and beyond by offering negative ion air purification, ensuring the cleanest in-cabin air quality.

The New TIGGO 7 Pro Max comes packed with exceptional features that Chery enthusiasts have come to expect, including an automated rear luggage door that opens when the driver approaches, dual-zone automatic climate control, “Hello Chery” Intelligent Voice Commands for effortless control, a vast panoramic sunroof covering over 1.1 square meters with an additional dark sunshade, and a state-of-the-art camera array that employs AI technology to provide a comprehensive view around the vehicle when needed. The wireless phone charging feature has been upgraded from 15W to an impressive 50W, ensuring rapid charging times for your devices.

Chery’s unwavering commitment to excellence and innovation shines brightly in every facet of the New TIGGO 7 Pro Max, setting a new standard for the in-car experience.

Safety Features You Can Depend On

Safety isn’t just a feature; it’s a core value embedded in the DNA of this extraordinary vehicle.

The New TIGGO 7 Pro Max comes equipped with a comprehensive suite of standard safety features that are designed to provide peace of mind for drivers and passengers. In particular, this model boasts an impressive eight airbags, a notable upgrade from the six airbags in the standard TIGGO 7 Range.

Safety doesn’t stop at the airbags. The New TIGGO 7 Pro Max ensures an even higher level of safety with the inclusion of ABS brakes and electronic stability control, all of which work together to create a protective cabin for occupants.

For those who seek the pinnacle of safety, the New TIGGO 7 Pro Max Executive raises the bar further with its level 2.5 Advanced Driver Assistance Systems (ADAS). The ADAS system in this model introduces an astonishing array of 17 intelligent safety features, a testament to Chery’s dedication to keeping drivers and passengers secure. These features include: Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), Autonomous Emergency Braking (AEB), Blind Spot Monitoring (BSM), Rear Cross Traffic Alert (RCTA), Rear Collision Warning (RCW), Driver Monitoring System (DMS), Multi-Collision Brake (MCB) and Lane Change Assist (LCA).

With these advanced safety features, the New TIGGO 7 Pro Max not only meets but surpasses the stringent safety standards set by the most exacting crash-testing authorities, including the European New Car Assessment Programme (Euro NCAP), the Australian NCAP, and the rigorous Asian NCAP.

More Power

In the world of Max, power reigns supreme. The New TIGGO 7 Pro Max is no exception, powered by Chery’s remarkable 1.6 TGDI turbo-petrol ATECO engine, a true engineering marvel that roars to life with 145kW and 290Nm of torque. The insignia of this power is proudly displayed on the rear boot lid in the form of the 290T logo.

Chery’s dedication to engineering excellence is evident in the accolades they’ve earned. The New TIGGO 7 Pro Max’s powertrain is part of a distinguished line-up of Chery engines that emerged victorious in the prestigious China Heart competition for the most efficient engines.

But power is only half the story. The New TIGGO 7 Pro Max pairs this impressive engine with a dual wet clutch seven-speed DCT transmission. For the 2WD models, this delivers exceptional fuel efficiency and a power delivery that’s nothing short of exhilarating. AWD models receive power to all wheels, ensuring a commanding and responsive drive, making every journey a thrilling adventure.

The wait is over!

The Tiggo 7 Pro MAX in two-wheel drive is available immediately at dealers across South Africa.

For those yearning for the thrill of the all-wheel drive models, we invite you to visit your local Chery dealer. Here, you’ll experience the power of the Pro Max firsthand, and an exclusive opportunity to be among the first to pre-order it.

And the good news doesn’t stop there. Every model comes with a 5-year / 60,000 km service plan, along with Chery’s renowned 1-million-kilometre / 10-year engine warranty, a testament to the brand’s unwavering commitment to support its customers in their journeys.

The New TIGGO 7 Pro Max Range Includes:

• TIGGO 7 Pro Max Distinction 2WD – R529,900
• TIGGO 7 Pro Max Executive 2WD – R559,900
• TIGGO 7 Pro Max Executive AWD – R609,900

Introducing the New TIGGO 4 Pro LiT

For those seeking an affordable gateway to the world of Chery, look no further. Priced at just R279,900, the new Chery TIGGO 4 Pro LiT (pronounced Lite) offers an entry point to the Chery family while delivering an exceptional driving experience that’s anything but entry-level.

Despite its accessible pricing, the New TIGGO 4 Pro LiT retains the unmistakable Chery identity, from the captivating galaxy-themed front grille to the colour-coded and electrically adjustable side mirrors and roof rails.

Tony Liu, Executive Deputy General Manager of Chery South Africa, reaffirms the brand’s unwavering commitment to safety and quality, saying, “We have worked hard with our engineering team to limit our production costs on this model without compromising safety or the Chery driving experience that our customers and fans have become accustomed to.”

Inside the New TIGGO 4 Pro LiT’s cabin, practicality meets comfort. Fabric-covered seats, manual seat adjustment, and an injection-moulded plastic steering wheel have been thoughtfully chosen, while retaining the impressive 10.25-inch infotainment screen featuring Apple CarPlay and Android Auto.

Safety remains paramount, with dual front airbags, ISOFIX child seat anchors, ABR with traction control (TCS), electronic stability control (ESP), hill ascent and descent assist, and rear parking sensors. The New TIGGO 4 Pro LiT also comes equipped with tyre pressure monitoring as standard. Keyless access with a Start/Stop button, central locking, and automatic speed-sensitive locking are just a few of the many features this model offers.

The New Chery TIGGO 4 Pro LiT is available immediately at Chery dealerships across Southern Africa, accompanied by a 3-year / 30,000 km service plan and the Chery Group’s unparalleled 1 million / 10-year kilometre engine warranty.

Chery, once again, redefines the automotive landscape with its unwavering commitment to excellence, innovation, and accessibility.

Discover the world of Chery – where excellence meets affordability.